The Alba Merchants Association, Confcommercio Bergamo and Ascom Confcommercio Parma, representatives of Confcommercio Enterprises for Italy, have signed a “Memorandum of Understanding within the framework of the UNESCO Creative Cities Network for Gastronomy.” Previously, a similar document was signed among the administrations of the three Italian cities.

The objective is to create an ecosystem capable of coordinating living, visiting, and doing business, promoting and enhancing not only their own gastronomic excellences and the enterprises and services connected to them, but also the variety of landscapes, cultural richness, historical heritage, and the countless tourist attractions of the territories.

The project’s objective is to create a genuine, unique, and attractive enogastronomic destination, capable of spreading the culture of the products that have received recognition and offering the possibility to visit the production sites. It is, in fact, a tour of discovery of the culinary and wine-making excellences of the three Creative Cities that starts from Bergamo, passes through Alba, and reaches Parma.

The three cities have also identified an enogastronomic or cultural event closely representative of the hosting territory, in which they participate together by organizing themed events such as show cooking experiences, guided tastings, cooking classes, press conferences and expert conventions.